Zeke Binion

Zeke Binion is an American product design leader and technologist living in France

Zeke Binion portrait

He helps software-focused organizations to scale organizational design excellence and iteratively develop digital products through rapid experimentation.

With nearly 20 years of experience in design and technology, Zeke has delivered impactful results for businesses ranging from tech startups to international conglomerates. His curiosity and drive have led him to hold roles across multiple disciplines, including product management, product design, user experience design, and software engineering.

Although his experience is diverse, his focus is singular: improving product performance by enabling teams to deliver experiences customers love.

Rapid product experimentation is at the core of Zeke’s approach to product development. Early in his career, he worked at several notable software agencies in the Chicago area, leveraging Design Thinking and Human-Centered Design to rapidly iterate. In those roles, he learned firsthand the value of uniting stakeholders around product hypotheses and using research to validate ideas in the marketplace.

As his expertise in product development deepened, Zeke earned opportunities to deliver value at scale for some of the world’s largest companies, including Cisco, 3M, Allstate, and Kohl’s.

When Google Design Sprints rose to prominence, Zeke’s T-shaped skill set made him exceptionally well-suited to implement and facilitate these multidisciplinary product workshops. The process is designed to answer critical product questions through design, prototyping, and customer testing. It perfectly aligned with his strengths. While at Table XI, he played a key role in testing, implementing, and tailoring the Design Sprint methodology to meet the unique needs of the agency’s clients. Under his design leadership, the agency successfully helped dozens of organizations enter new markets, validate product ideas, and launch new business ventures.

Looking for a new challenge, Zeke joined the Cisco team in 2022 to help them unify the design language of their security suite products. The role focused on the technical side of expanding and implementing their new Magnetic Design System within Duo.

In 2022, seeking a new challenge, Zeke joined Cisco to help unify the design language of its security suite products. His role focused on the technical implementation of the new Magnetic Design System within Duo.

Not one to shy away from complexity, Zeke led the development of the technical roadmap for implementing the new design system. Because the effort required modernizing several codebases, he also partnered closely with platform engineering to define the technical strategy for broader platform modernization. The team’s success led to an expansion of their mission from supporting Duo to supporting the entire Cisco Security Business Group.

Today, Zeke brings his broad skill set to CoupleFi, an early-stage project aimed at making it easier for couples to manage shared finances.

While developing his career as a product leader, Zeke also nurtured a passion for travel. Inspired by extended stays in Nice and Paris, he and his family made the decision to move to Toulouse, France, in 2025. He was drawn to the country for its emphasis on personal connection, outdoor living, and culinary excellence. After all, who could resist a buttery croissant or Toulouse’s cozy cassoulet in winter?

As of this writing, Zeke’s French proficiency is at an unofficial A2 level (CEFR). However, his curiosity and commitment to lifelong learning are sure to serve him well as he continues to grow in the language.

Projects

  • CoupleFi

    An early-stage project designed to make sharing finances easy for people in relationships.
  • Productship FM

    Podcast, co-hosted by Matt Reich, on the intersection of digital product design and development (on hiatus)
  • Style Tiles for Sketch

    Based on the original work of Samantha Warren, it is a version of Style Tiles adapted for use with Bohemian Coding's Sketch.

Public Speaking

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