Senior Product Design & Systems Leadership for SaaS Teams
I accelerate delivery for B2B SaaS start-ups and enterprise teams by aligning product and engineering, and reducing design debt while shipping intuitive, engaging software experiences.
Services
When your product is growing faster than your team, I'm your player-coach who can lead strategically and dive into the details.
Product Clarity Sprint
Align teams. Reduce risk. Decide what to build next.
Desired Outcome
How I'll help
Typical Deliverables
Typicial Engagement
“We know exactly what’s broken, why it matters, and what to fix first.”
- Product & UX audit (flows, IA, usability, accessibility)
- Stakeholder interviews (product, engineering, support)
- Review of customer signals (NPS, tickets, analytics if available)
- Competitive & pattern analysis
- Clear problem framing + opportunity map
- UX & product health assessment
- Prioritized list of issues tied to business impact
- 90-day improvement roadmap
- Recommendation on whether a redesign or system investment is needed
~2-3 weeks
Platform Redesign & Experience Modernization
Pay off design debt. Improve key user flows. Get measurable results.
Desired Outcome
How I'll help
Typical Deliverables
Typicial Engagement
“Our product is clearer, more usable, and measurably easier to support and scale.”
- UX strategy & experience architecture
- Core workflow redesigns (web or cross-platform)
- Usability testing & iteration
- Accessibility-first design practices
- Engineering collaboration to ensure buildability
- Redesigned core product flows
- High-fidelity designs + interaction specs
- Rollout strategy to avoid “big bang” releases
- Metrics plan (NPS, adoption, support impact)
~8–12 weeks (can be phased)
Design System & UI Engineering Acceleration
Build once. Use everywhere. Ship faster.
Desired Outcome
How I'll help
Typical Deliverables
Typicial Engagement
“Teams ship faster, with less rework and more consistency.”
- Design system audit or greenfield setup
- Component strategy aligned to product realities
- UI standards, principles, and usage guidelines
- Collaboration with engineering on implementation strategy
- Adoption plan (governance, contribution model, rollout)
- Scalable design system foundation
- Documentation & usage guidance
- Engineering-aligned implementation plan
- Roadmap for system evolution
~6–10 weeks
Fractional Design Leader
Senior leadership. No full-time hire. Immediate impact.
Desired Outcome
How I'll help
Typical Deliverables
Typicial Engagement
“We finally have senior design leadership and our team is operating at a higher level.”
- Set product design direction and standards
- Align design, product, and engineering
- Mentor designers and design engineers
- Establish research, feedback loops, and decision frameworks
- Guide design system or platform evolution
- Clear design vision & operating model
- Stronger cross-functional alignment
- Team capability uplift
- Sustainable design practices
1–3 days per week; 3–6 month minimum
“Zeke was the lead of our design practice. He has the unique ability to help set strategy, get involved with end-user research to validate the direction of a product, produce both interaction and visual designs, AND do the frontend development of the product. He brings solid leadership and execution to any project. HIGHLY recommend”
Case Studies
I’ve shipped dozens of end-to-end experiences over the last two decades. Here are just a few recent examples.
Looking for a design partner?
Let’s explore how we can work together to make your product
easier to build and scale your team's impact.